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Automated Bids

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

What exactly is the difference between:

  • Choosing campaign bid strategy to be Target CPA (conversion optimizer) for $40
  • Using flexible bid strategy for a campaign (set up in the shared library) with Target CPA of $40
  • Using flexible bid strategy not for the campaign, but for all active ad groups in the campaign with a Target CPA of $40

Do they all give the same result, or is there a difference?

 

Thanks! Smiley Happy

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Roni G
May 2016

Re: Automated Bids

[ Edited ]
Top Contributor
# 5
Top Contributor

If you want to apply the same bidding strategy(target CPA) to all the adgroups of that particular campaign then better is applying at campaign level.
It will be more convenient at campaign level.
Else, every thing depends on your account structuring, you can also apply it at adgroup level when you wish to apply some specific adgroups from different campaigns.

Even for a list of large number of campaigns, the shared library will be more convenient method.


Regards
Archit, AdWords Top Contributor, Community Profile
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View solution in original post

Re: Automated Bids

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi,

The first 2 points are almost same except the method and ease of applying the bid strategy.
But the 3rd point indicates that any bid strategy at campaign level will be replaced by this Target CPA bid at adgroup level.

Any bid/ bid strategy at more specific level will replace the bids/bid strategies at imprecise level.(Campaign >> adgroup >> keywords)


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Automated Bids

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Roni,

Target CPA

Target CPA, AdWords uses a target cost-per-acquisition (CPA) that you enter, and automatically set bids to help get as many conversions as possible. Some conversions may cost more or less than your target CPA.

Want to know more about Target CPA then please go through the URL below:-

https://support.google.com/adwords/answer/6268632?hl=en

Flexible bid strategy

“Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.

Please find below the URL for multiple type of flexible bid strategy is right for you:-

https://support.google.com/adwords/answer/2979071

Thanks,
Anand

Re: Automated Bids

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Archit,

Thanks for your answer!
I understand that the more specific level will always be the one that will be given, but I was wondering what would be better-
To set the campaign bid strategy to Target CPA $40, or not to set the campaign strategy, and set all the ad groups in that campaign to be with a flexible bid strategy of Target CPA $40?
What is exactly the difference on Google's side between the two options?
Marked as Best Answer.
Solution
Accepted by topic author Roni G
May 2016

Re: Automated Bids

[ Edited ]
Top Contributor
# 5
Top Contributor

If you want to apply the same bidding strategy(target CPA) to all the adgroups of that particular campaign then better is applying at campaign level.
It will be more convenient at campaign level.
Else, every thing depends on your account structuring, you can also apply it at adgroup level when you wish to apply some specific adgroups from different campaigns.

Even for a list of large number of campaigns, the shared library will be more convenient method.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’