4.5K members online now
4.5K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

Automate Rules For Locations

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I have used the automated rules feature in the past for switching adgroups off on a particular date which I found very useful. I am now looking for my bids to be changed when someone clicks from Washington as that seems to be where the most conversions are coming from. 

Would this be done as an automated rule or through a bid strategy? 



Thanks in advance 

2 Expert replyverified_user

Re: Automate Rules For Locations

Top Contributor
# 2
Top Contributor
Hi Alan
This would actually be done by using a location bid modifier. And if I do say so myself, it works VERY well Smiley Wink
Here's how to do it:

Hope that helps.
Marked as Best Answer.
Accepted by topic author Alan B
November 2015

Re: Automate Rules For Locations

[ Edited ]
Rising Star
# 3
Rising Star

Hi Alan,

Increasing/decreasing the bids for particular locations can be done with the help of location bid adjustment.

Note: this adjustment can be done at campaign level as you can not control locations at adgroup level.
You can make adjustment with in the range: -90% to 900%

To use this: go to setting(campaign) >> locations >> make adjustments.

Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’