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Auto Bidding

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello everyone.

 

I have a question. I saw a case today where a person had his account on Auto bidding & he had set his budget for the day, yet his budget remained unconsumed. I thought with Auto bidding, AdWords made sure that the budget for the day was consumed entirely by raising the bid entirely.

 

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Vineet V
September 2015

Re: Auto Bidding

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Vineet V,

 

Did he say anything about impressions ? Could you share the link of the post ?

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Vineet V
September 2015

Re: Auto Bidding

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Vineet V,

 

Did he say anything about impressions ? Could you share the link of the post ?

Re: Auto Bidding

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

There you are. I have attached a screenshot.

 

Capture.JPG

Re: Auto Bidding

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Hello Vineet V,

 

My answer was not a solution, they were just 2 questions.

 

First I would check Impressions Share, to see if there where other competitors taking an equal lot of share.

Second I would ask myself , how much of the budget got consumed in auto-bidding, was it 50% , 95 % ? And if it was 95% i got happy with the result and moved on.

 

Does it say anywhere in the documentation that auto-bidding will in all given situations consume all the alocated budget ?

 

Think about a situation when all the competitors auto-bid, then what can the system do but to share according to the other rules, QS, ad rank.

 

Here is more about impression share

 

https://support.google.com/adwords/answer/2497703?hl=en

 

Let's wait to see if one of the Top Contributors has a wise input on this.

Re: Auto Bidding

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Great reply by Adrian!

A too low quality (keyword, ad, landing page) or too narrow keyword (thus low search volume) cannot be compensated by however high a bid or budget.