I have a question. I saw a case today where a person had his account on Auto bidding & he had set his budget for the day, yet his budget remained unconsumed. I thought with Auto bidding, AdWords made sure that the budget for the day was consumed entirely by raising the bid entirely.
Re: Auto Bidding
Hello Vineet V,
My answer was not a solution, they were just 2 questions.
First I would check Impressions Share, to see if there where other competitors taking an equal lot of share.
Second I would ask myself , how much of the budget got consumed in auto-bidding, was it 50% , 95 % ? And if it was 95% i got happy with the result and moved on.
Does it say anywhere in the documentation that auto-bidding will in all given situations consume all the alocated budget ?
Think about a situation when all the competitors auto-bid, then what can the system do but to share according to the other rules, QS, ad rank.
Here is more about impression share
Let's wait to see if one of the Top Contributors has a wise input on this.