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Auto Bidding

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello everyone.

 

I have a question. I saw a case today where a person had his account on Auto bidding & he had set his budget for the day, yet his budget remained unconsumed. I thought with Auto bidding, AdWords made sure that the budget for the day was consumed entirely by raising the bid entirely.

 

 

Marked as Best Answer.
Solution
Accepted by topic author Vineet V
September 2015

Re: Auto Bidding

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Vineet V,

 

Did he say anything about impressions ? Could you share the link of the post ?

Re: Auto Bidding

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

There you are. I have attached a screenshot.

 

Capture.JPG

Re: Auto Bidding

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

Hello Vineet V,

 

My answer was not a solution, they were just 2 questions.

 

First I would check Impressions Share, to see if there where other competitors taking an equal lot of share.

Second I would ask myself , how much of the budget got consumed in auto-bidding, was it 50% , 95 % ? And if it was 95% i got happy with the result and moved on.

 

Does it say anywhere in the documentation that auto-bidding will in all given situations consume all the alocated budget ?

 

Think about a situation when all the competitors auto-bid, then what can the system do but to share according to the other rules, QS, ad rank.

 

Here is more about impression share

 

https://support.google.com/adwords/answer/2497703?hl=en

 

Let's wait to see if one of the Top Contributors has a wise input on this.

Re: Auto Bidding

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Great reply by Adrian!

A too low quality (keyword, ad, landing page) or too narrow keyword (thus low search volume) cannot be compensated by however high a bid or budget.