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Auction winner between bidders with different bidding options?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

How does Google decide the winner when bidders use different bidding options?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Admin A
September 2015

Re: Auction winner between bidders with different bidding options?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

The only different bidding options are CPC and CPM, the other like CPA use the CPC bid also.

 

There is a text here about how they compete :

 

https://support.google.com/adwords/answer/2630842?hl=en

 

How CPM and CPC bids compete

Ads with different bid types can compete for the same Display Network placements.

To keep things fair, when CPC and CPM ads compete for the same Display Network placement, the two types of ads are compared apples-to-apples on how much they're effectively willing to pay for the impression. With a CPM ad, the max CPM bid represents how much the advertiser is willing to pay for each 1000 impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison.

Learn more about how CPM and CPC bids compete.

 

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Re: Auction winner between bidders with different bidding options?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Re: Auction winner between bidders with different bidding options?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Here is the Full Video by Hal Varian, Google Chief Economist
http://www.youtube.com/watch?v=qwuUe5kq_O8

Re: Auction winner between bidders with different bidding options?

Top Contributor
# 4
Top Contributor

Hi, I think there's more to this question than just Ad Rank...  Are you talking about the differences between CPC, Enhanced CPC, CPA, etc.?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by topic author Admin A
September 2015

Re: Auction winner between bidders with different bidding options?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭

The only different bidding options are CPC and CPM, the other like CPA use the CPC bid also.

 

There is a text here about how they compete :

 

https://support.google.com/adwords/answer/2630842?hl=en

 

How CPM and CPC bids compete

Ads with different bid types can compete for the same Display Network placements.

To keep things fair, when CPC and CPM ads compete for the same Display Network placement, the two types of ads are compared apples-to-apples on how much they're effectively willing to pay for the impression. With a CPM ad, the max CPM bid represents how much the advertiser is willing to pay for each 1000 impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1000 impressions to get the comparison.

Learn more about how CPM and CPC bids compete.

 

Re: Auction winner between bidders with different bidding options?

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆
Yes, as Adrian answer contained, I was looking for an explanation how ads using different bidding options where measured in the auction, thanks!