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Auction Insights For My Brand

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have my auction insight report for 2 Keywords: My brand name and Competitor brand name. I am not able to understand it completely though I understand bits of it.

 

Please help!

 

KeyWord: Competitor A

 

Display URL domain

Impr. share

Avg. position

Overlap rate

Position above rate

Top of page rate

Outranking share

My Brand

62.00%

2.1

 --

 --

76.97%

 --

Competitor A

89.00%

1.3

95%

83%

98%

13.89%

 

Keyword: My Brand name

 

Display URL domain

Impr. share

Avg. position

Overlap rate

Position above rate

Top of page rate

Outranking share

Competitor A

29%

2.1

23.04%

12.65%

90.81%

94.15%

My Brand

55%

1.1

 --

 --

98.52%

 --

 

Thanks,

Richa

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2016

Re: Auction Insights For My Brand

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Richa,

Please find the reply from MosheTLV. I hope you will got your answer.

https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/Auction-Insights-Search-Impress...

If you want to know more about "Auction Insights" then please go through the link below.

https://support.google.com/adwords/answer/2579754?hl=en

Please let us know if you have any query.

Thanks,
Anand

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2016

Re: Auction Insights For My Brand

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Richa,

Please find the reply from MosheTLV. I hope you will got your answer.

https://www.en.advertisercommunity.com/t5/Basics-for-New-Advertisers/Auction-Insights-Search-Impress...

If you want to know more about "Auction Insights" then please go through the link below.

https://support.google.com/adwords/answer/2579754?hl=en

Please let us know if you have any query.

Thanks,
Anand

Re: Auction Insights For My Brand

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I was not able to understand the context of the URl above to my question completely, hence rephrasing my question.

I want to compare my brand and competitor's brand for auction insights. How is my brand performing on their brand name and vice versa.