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Attribution Modelling

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello,

 

I have switched my account to DDA model, since then I saw my CR% suddenly dropping.

Has anybody seen anything similar in your account?

1 Expert replyverified_user

Attribution Modelling

Top Contributor
# 2
Top Contributor

In the "Data-driven" attribution model, each keyword would receive part of the credit, depending on how much it contributed to driving the conversion.

Source: https://support.google.com/adwords/answer/6259715? 

 

This would suggest that not only is the conversion attributed across multiple keywords but perhaps also the conversion rate as well.

 

Let me know if this answers your question. 

- Josh

Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Re: Attribution Modelling

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Sorry, i didnt specify, but i was referring to overall cr% rather than
keyword specific cr%.

Even if for few kws the cr% drops, this should be compensated with the
increase in cr% for other kws. What i see is the drop of the overall cr%
which i find it weird

Thanks