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Attribution Modelling

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# 1
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I have switched my account to DDA model, since then I saw my CR% suddenly dropping.

Has anybody seen anything similar in your account?

1 Expert replyverified_user

Attribution Modelling

Top Contributor
# 2
Top Contributor

In the "Data-driven" attribution model, each keyword would receive part of the credit, depending on how much it contributed to driving the conversion.



This would suggest that not only is the conversion attributed across multiple keywords but perhaps also the conversion rate as well.


Let me know if this answers your question. 

- Josh

Joshua, Top Contributor
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Re: Attribution Modelling

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# 3
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Sorry, i didnt specify, but i was referring to overall cr% rather than
keyword specific cr%.

Even if for few kws the cr% drops, this should be compensated with the
increase in cr% for other kws. What i see is the drop of the overall cr%
which i find it weird