In the "Data-driven" attribution model, each keyword would receive part of the credit, depending on how much it contributed to driving the conversion.
This would suggest that not only is the conversion attributed across multiple keywords but perhaps also the conversion rate as well.
Let me know if this answers your question.
Was my response helpful? If yes, please mark it as the ‘Best Answer.’
Re: Attribution Modelling
keyword specific cr%.
Even if for few kws the cr% drops, this should be compensated with the
increase in cr% for other kws. What i see is the drop of the overall cr%
which i find it weird