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Assisted conversions

IsI
Visitor ✭ ✭ ✭
# 1
IsI
Visitor ✭ ✭ ✭

Hello,

I was just checking the assisted conversions in Analytics, but saw a few strange things in there.

I was looking at the keyword level and saw  few keywords having a match type which I do not even use in my campaigns.

For expample a phrase match keyword, where I only have a broadmatch keyword.

Also saw keywords like: [+red +shoes], which seems like an exact broad match modified keyword. This doesn't seem right.

Ant idea where those match types come from and how to interpret them?

Thanks

I would check two things - first I would ensure that no o...

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

I would check two things - first I would ensure that no other AdWords Account is driving traffic to your site and then, I would check and make sure that you don't have different Match Types in Campaigns/AdGroups that you may not be aware of.  If you check those you and neither could be leading to this, I would check your Campaign Settings - Are you sending ads to Google Search Partners?  If so, the referral data could be coming from there.  Sometimes we've seen their referral data not always be as accurate as traffic from Google.