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App install campaign performance - Android vs. iOS

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

I'm running app install campaign on GDN & Youtube for both of my Android app and iOS app.

Android campaign is delivering good volume with decent CPI while iOS campaign has been struggled picking up volume. Conversion tracking with firebase. 

 

Does any experience the same?  

 

Thanks,

BN

1 Expert replyverified_user

App install campaign performance - Android vs. iOS

Top Contributor
# 2
Top Contributor

Hi BN
This is common and because the app ecosystems are so different, you'll see different interest in your app based on things like competition, creative, price (if any) etc.

It's about playing around with bids and creative really and look at what your competitors on the Apple app store are doing that maybe you're falling behind on.