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App Installs on Display

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# 1
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I am running an app install display campaign for an international calling app. Currently the campaign is only targeting placements (ie. other mobile apps). Is there an added benefit to add a layer of interest categories to this campaign?

1 Expert replyverified_user

Re: App Installs on Display

Rising Star
# 2
Rising Star
Hi there,

Having placements+interests would further narrow your target audience, as your ads would show to users who fall under both categories. In this case, I'd suggest having a separate ad group, if appropriate category is available under In Market. Further, you can also try a combination of keywords+affinity to target users interested in your product and are on relevant placements.

Hope that helps!
Sumanth Sridhar