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Any benefits to using keywords in Ad itself

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey

 

I'm aware of keyword insertion but outside of that is there any particular benefit in including search keywords within the as? (aside from the obvious user recognition of their search term(s))

 

Cheers

 

1 Expert replyverified_user
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Accepted by topic author Lucas S
October 2016

Any benefits to using keywords in Ad itself

Top Contributor
# 2
Top Contributor

Hi @Lucas S

 

In addition to the obvious, the biggest benefit of having users' search queries in your ad copy is that you get a better Ad Relevance score. A better relevance score means a better click through rate in general and a better quality score. Finally, a better quality score means you pay lesser for the click and yet get to improve your ad rank.

 

Thanks
Ratan Jha