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Any benefits to using keywords in Ad itself

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# 1
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I'm aware of keyword insertion but outside of that is there any particular benefit in including search keywords within the as? (aside from the obvious user recognition of their search term(s))




1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Lucas S
October 2016

Any benefits to using keywords in Ad itself

Top Contributor
# 2
Top Contributor

Hi @Lucas S


In addition to the obvious, the biggest benefit of having users' search queries in your ad copy is that you get a better Ad Relevance score. A better relevance score means a better click through rate in general and a better quality score. Finally, a better quality score means you pay lesser for the click and yet get to improve your ad rank.


Ratan Jha