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Any advise on making my Ads more appealing?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

I am new to the advertising and business world. My biggest challenges are marketing and sales. I know it takes time with an on line site. I am getting decent traffic but no sales. I have created a couple of ADs and again, decent traffic, no sales. I really appreciate any help.

 

Thanks,

Jim Reynolds

Pangaea Marketplace

Re: Any advise on making my Ads more appealing?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

If you are getting decent traffic but no conversions into sales then perhaps the issue is not within the ad campaign but your website itself. More often than not a poorly designed website or one that is difficult to navigate will drive away potential customers.

Re: Any advise on making my Ads more appealing?

Badged Google Partner
# 3
Badged Google Partner

Hi Jim,

 

Welcome to the community! 

 

Camille makes a valid point, if your ads and keywords are relevant to your business, to your landing page and are driving traffic there, then the next step would be to optimize the landing pages. What can be done to make them more appealing, easier to navigate, ...?

 

To have an idea of what google finds important - and which are general best practices to check - you can have a look at this article: https://support.google.com/adwords/answer/2404197