AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.1K members online now
3.1K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Affinity audiences

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello to everyone,

 

I have a question about a specific Affinity audiences. How does google determine Affinity audiences (reach) › Shoppers › Shopaholics

 

Are they people who buy online and google see their buying actions? or they are people who often look at webpages who present sales and promotions?

 

Thanks

Re: Affinity audiences

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Tomer,

Affinity Audience defined overall user behaviors ( interests, passions, and lifestyle to get a better sense of their overall identity.).

I will recommend to read about affinity audience from below URL:-

https://support.google.com/adwords/answer/2497941?hl=en
https://www.thinkwithgoogle.com/products/custom-affiniity-audiences.html

I hope this will help you.

Thanks,
Anand

Re: Affinity audiences

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Hey Anand,

thanks for your reply.

So someone who is classified as shopaholic is someone google actually count
his past purchases over different websites?

thanks

Re: Affinity audiences

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Yes.

Thanks,
Anand