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Affinity audiences

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello to everyone,

 

I have a question about a specific Affinity audiences. How does google determine Affinity audiences (reach) › Shoppers › Shopaholics

 

Are they people who buy online and google see their buying actions? or they are people who often look at webpages who present sales and promotions?

 

Thanks

Re: Affinity audiences

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Tomer,

Affinity Audience defined overall user behaviors ( interests, passions, and lifestyle to get a better sense of their overall identity.).

I will recommend to read about affinity audience from below URL:-

https://support.google.com/adwords/answer/2497941?hl=en
https://www.thinkwithgoogle.com/products/custom-affiniity-audiences.html

I hope this will help you.

Thanks,
Anand

Re: Affinity audiences

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Hey Anand,

thanks for your reply.

So someone who is classified as shopaholic is someone google actually count
his past purchases over different websites?

thanks

Re: Affinity audiences

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Yes.

Thanks,
Anand