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Adwords to Homepage or Product Page?

[ Edited ]
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# 1
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So the question is Do I take people who have search for {Ink Cartridges} to the Ink Cartridges Landing Page

Or to my Home Page....?

 

My site is www.tonerdirect.co.nz

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Rakesh Kumar (Top Contributor)
September 2015

Re: Adwords to Homepage or Product Page?

Top Contributor
# 2
Top Contributor
Hi Trevor,

The link to 'Ink Cartridge' page on the top menu is very easy to find, but it is always a best practice to take a user who is using 'ink cartridges' to the Ink Cartridges pages.

The relevance of your lading page to the search query will be maximum. And that will help to improve your quality score, improving your ad position and reducing cost per click.

But the most important factor here is that, the user experience will be great, and that will result in better sales!

Deepak