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Adwords giving real installs or bot installs ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

My attempt to advertise using adwords continue ...

 

Now i got 11 installs, i set the CPA real high, however here is my question

 

My app only got 5 ad impression as compared to 11 installs , the number of ads show on each level , after users select a level, is it possible that user just install the app but never used it , then how i know i got real install or bot install ...

 

Kindly guide here ...

 

Bishu

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Bishu P
September 2016

Re: Adwords giving real installs or bot installs ?

Top Contributor
# 2
Top Contributor

Hi @Bishu P,

 

It is widely accepted and reported that a solid percentage of users do install an app and either wait to use it at a later date or never actually use it at all. Apps are a unique in this behavior. I would give it more time and then crunch the metrics again. 

 

Be sure to put all of this information to use, too. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Bishu P
September 2016

Re: Adwords giving real installs or bot installs ?

Top Contributor
# 2
Top Contributor

Hi @Bishu P,

 

It is widely accepted and reported that a solid percentage of users do install an app and either wait to use it at a later date or never actually use it at all. Apps are a unique in this behavior. I would give it more time and then crunch the metrics again. 

 

Be sure to put all of this information to use, too. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google Ads Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

Re: Adwords giving real installs or bot installs ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

@James_Clemens - Wow, i never thought that this would be possible, any ways thanks for this valuable info ...

 

Bishu

Re: Adwords giving real installs or bot installs ?

Top Contributor
# 4
Top Contributor

Hi @Bishu P,

 

For reasons associated with the above post authored by @James_Clemens, you are pretty much advised to seriously consider running a so-called app engagement campaign from time to time. It will help you getting people who have installed your app to try it again. As a precondition, you will need to link Google Play and AdWords. Please find below 2 relevant help pages: 

 

***   Linking Google Play and AdWords   ***

https://support.google.com/adwords/answer/6068602

 

***   About mobile app engagement campaigns   ***

https://support.google.com/adwords/answer/6310653?hl=en

 

Best,

Lakatos