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Adwords Quality Score changing destination url form HTTP to HTTPS

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# 1
Visitor ✭ ✭ ✭

In the next few weeks I am moving all of my website to HTTPs. My question is 'will my Adwords adverts quality score dip at all when I update the destination urls to https://'

 

Thanks

1 Expert replyverified_user

Adwords Quality Score changing destination url form HTTP to HTTPS

Top Contributor
# 2
Top Contributor

@Philip W

No.  (for now) QS is  not  affected by the security techniques/ methods used to secure the site.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Adwords Quality Score changing destination url form HTTP to HTTPS

Visitor ✭ ✭ ✭
# 3
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Maybe this has changed since February, but I can tell you that right now, this is no longer correct.  We updated our site to https, and our quality scores on all of our keywords dropped 4 points or more across the board.  We are still sitting at 3/10 or 5/10 on most keywords and losing money every day on these ads.  Google has no answer for why and just keeps telling us it can take up to 2 weeks for the change to sort itslef out, but now it has been 2 weeks and we are still getting killed on QS.  Now they just say to wait longer.

 

Nothing else changed about the ad except the https prefix.  No content on the site changed at all.  It has been indexed through search console.  I have no errors showing in dev tools.  We thought changing to a secure site would help with our Adwords results, but the result has been a huge loss for this month.

Adwords Quality Score changing destination url form HTTP to HTTPS

Top Contributor
# 4
Top Contributor

I don't know what the reason. I can assure you, though, that it should be looked somewhere else. It's not the switch to https.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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