Adwords Landing Page Experience - Below Average
I started a campaign 2 months ago using this landing page:
My QS is very low only because the landing page experience is below average. The page was SEO optimized with the specific keywords and the speed is ok. What could be the problem?
Re: Adwords Landing Page Experience - Below Average
Hey Costin, how are things?
Costin G wrote:
My QS is very low only because the landing page experience is below average.
It's really hard to tell that QS is low because of LP Experience. Google have so many factors that count for Quality Score and some of them are not opened for advertisers. You can have good QS even with Below Average LP Experience.
CTR% is one of the factors that have huge impact over QS, so the first step for anyone trying to increase QS is to try and increase CTR%. That comes from things like writing better ads, creating small and tight Ad Groups to be able to write proper ads for that group, delivering what the user is searching for and more.
LP Experience falls under the part of QS that Google really doesn't tell much in my opinion. They provide general tips here and there, but nothing precise with information that advertisers can really benefit from on their websites, but it's a good idea to take a look on the principals:
Since this landing page is just a showcase of procuts, it's normal to have bellow average status, because Google doesn't find content for the user there. The showcase is important, but you should try to create an Ad Group for each of those products and send the user directly to the product page, where there you can have a little more content and information abou the product. That might help.
Costin G wrote:
The page was SEO optimized with the specific keywords and the speed is ok. What could be the problem?
Although your website can benefit from SEO techniques, it's stated by Google that SEO and Adwords does not have influence on each other. For instance, using Meta Keywords won't give you or increase your Quality Score on Adwords (actually, Meta Keywords are not used anymore on organic search for a while now), so don't expect your SEO to help you on this case.
Not only Adwords, but Google in general is based on the word RELEVANCY, meaning that Google wants advertisers and site owners to deliver an answer to what users are searching for. Content is one of the main things. Your site should have when you can, original and relevant content that helps the user.
Hope this helps.
Leandro Martinez | Basta1Click