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Adwords Express Click Prices higher than daily budget

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hie people .recently i have opened an adwords express account and deposited money into it.I set my daily budget to R50 south african rand.However my adverts are being clicked and charget at around R40 where as i have been paying R10 for the same clicks on adwords.My fellow business friends on adwords express barely go beyond R13 per click for their adverts.Now can anyone help me out on reducing the cost of my adwords express clicks .Any recommendations will be greatly appreciated pleae please .Email tkmutero@gmail.com

1 Expert replyverified_user

Adwords Express Click Prices higher than daily budget

Rising Star
# 2
Rising Star

Are you running your ads on AdWords and AdWords Express at the same time?

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Re: Adwords Express Click Prices higher than daily budget

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
All along i was using adwords as i wanted more control over my advert but
because of lack of time to work on it i switched to adwords express but
surprisingly i am being charged a lot more for a click than my mates who
are using the same service for advertising same thing .Their average cost
per click is R12 where as mine is R35 and our budgets are the same and the
first day it went all beyond my daily budget.So now am actually puzzles as
to which one must i use .On adwords a lot of unneccessary clicks were
coming my way because of the broad match setting .Switched to phrase match
and it went down to zero clicks and impressions as i can never guess which
queries are likey to be used and match my keywords/phrases .Any form of
help will be greatly appreciated .I don't want to leave googles Ads

Adwords Express Click Prices higher than daily budget

Rising Star
# 4
Rising Star

I've found that AdWords Express takes about 60 days to "learn" what is an effective bid.  One important thing to note is that even if your daily budget is exceeded, your calculated monthly budget will not be exceeded (or if it is, Google will not charge you for the excess).

Checking out your search phrases in your connected Google Analytics account will also give you insights into what your visitors are truly searching for.

 

While it is not obvious in AdWords Express (and conversely can easily be checked in AdWords), your cost is determined by your quality score.  This is determined by the expected clickthrough rate, ad relevance, and landing page experience.  It depends on your ad text, targeting, landing page, and other related factors.  A high quality score greatly reduces your cost compared to your competitors.

You can get a higher quality score by having an ad that strongly matches the search intent of the searcher, a landing page that has content parallel to your ad, and a site that loads quickly.  Check out https://support.google.com/adwords/express/topic/4490010 for more tips to improving your AdWords Express ads.

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

Re: Adwords Express Click Prices higher than daily budget

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
My fellow competitors don't even have landing pages but i do .My site loads
very fast but still its not bringing any change

Adwords Express Click Prices higher than daily budget

Rising Star
# 6
Rising Star

You needs may exceed the technical assistance volunteers provide here in the community forum.  Start out by reviewing "Optimizing your ad and landing page" for some initial ideas.  

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile