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Adwords Competitor

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# 1
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Can the announcement of competitor news affect my adwords campaigns?

1 Expert replyverified_user

Re: Adwords Competitor

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.


It depends on what keywords you're using and what match types. It is quite possible for a news story to spike interest in an industry or product, and generate a short-term bump in traffic.

Google AdWords Top Contributor