AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.8K members online now
2.8K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

Adwords Competitor

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can the announcement of competitor news affect my adwords campaigns?

1 Expert replyverified_user

Re: Adwords Competitor

Rising Star
# 2
Rising Star

Good morning.


It depends on what keywords you're using and what match types. It is quite possible for a news story to spike interest in an industry or product, and generate a short-term bump in traffic.

Google AdWords Top Contributor