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Adword Suggestion Needed for Bidding Strategy

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# 1
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Right now I am running Adwords Campaign with 10 Keywords. All the keywords has quality score of 10/10 except 1. 


But the problem is that when I target USA CPC comes to $6-$7 and When I target India CPC comes to $2-$3. CPC is so high that i is not possible to get profit by selling my digital item. 


I talked with multiple people then one suggest me to use long tail keyword and by this way CPC comes to lower but I saw that long tail keyword has low volume and hard to get traffic.  


What you think is this is a good strategy ? 




What you recommend me to do ?



1 Expert replyverified_user

Adword Suggestion Needed for Bidding Strategy

Top Contributor
# 2
Top Contributor

Hi @pankaj a,


There are many strategies that you can test.


You can research more relevant keywords with lower bids.

You can bid for lower positions.

You can try different keyword match types.

you can try automatic bidding.


You can also try display campaigns as bids are lower on display network.

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