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Adword Position

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# 1
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Logging into AdWords it says my ad positions range from 1.8-2.2, but when I Google the keyword for the ad, they show up off to the side at position 4. Has anyone experienced this? My max bid per keyword is over the actual amount the ad costs per click.


What causes the adwords to show up differently from the average position?



1 Expert replyverified_user
Marked as Best Answer.
Accepted by Zee (Community Manager)
September 2015

Re: Adword Position

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello SEOWizard; welcome;

This is a nice question;

Let start by saying that you should check your ad's appearances using the ad-preview tool; Running a Google search tends to bias the results, since a cookie records ad's impressions on your browser. (And at some point stops showing it, if not clicked.)


Back to your question: what is the average of positions 1+ 4 ? Or 1+3 ?(When Google shows only two ads above the search results.)

The average position is a misleading metric as long as Google does not report the margin of error.!



Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Adword Position

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# 3
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Here is a clearer explanation from Adwords Help:

Understanding ad position and Ad Rank