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Adword For Spa

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# 1
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I am running a spa at 30 location, but the conversion is very low. What is advisable and what types of adgroup we can create, what type of location we can select city wise or zipcode wise... 

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Re: Adword For Spa

Top Contributor
# 2
Top Contributor

Hi Mukesh,

 

It's a pretty generic question. Here are some of the factors that you should be looking at:-

 

1. Type of search queries you are getting.

 

2. Type of online competition you have. Review the Auction Insights Report for some sort of benchmarks you could try and focus on.

 

3. Remarketing is a great option for your existing users to upsell them your additional services.

 

4. Call only campaign could also be tried to drive more phone calls.

 

Pankaj