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Advanced Negative Keyword Practices

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# 1
Visitor ✭ ✭ ✭

Is it possible to add a "negative keyword" that essentially says anytime there is a two-word search phrase where the second word is "remodeling" our add does not appear even if we want our ad to appear for other "remodeling" terms?

We're trying to reach remodeling contractors and we're being inundated with homeowners looking for remodeling contractors. It's proven difficult to add every new term as a negative because they keep coming in.

Thanks!

2 Expert replyverified_user

Advanced Negative Keyword Practices

Top Contributor
# 2
Top Contributor

Hi Jason,

 

What you are asking for is not possible. 

 

Sometimes with what we call discovery keywords, where you can find some gems amongst a lot of irrelevant queries, adding negatives can be a daily task.

 

But here's the good news - most of your competitors won't be putting the same amount of effort in. This can give you a big advantage in the long run. 

 

The other tactic that works is to make it painfully clear in your ad copy who your business is for. Something like:

 

For Remodeling Contractors Only

 

CTR will drop, but your ROI will improve.

 

 

Advanced Negative Keyword Practices

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi @Jason C,

 

Along with the great advice by Rob, you could employ placements as a targeting method and put your ad on websites only contractors use. And you could create a business YouTube channel that is clearly for contractors and target videos that cover topics contractor's needs, wants, and interests. 

 

Look for contractor specific resources:

 

Builder Online.

ProBuilder.

National Association of Home Builders.

Material Suppliers (Owens Corning Insulation, etc.).

...and stuff like this. 

 

By using Placements as a targeting method, you could omit all keywords completely. 

 

Next, employ Remarketing so that you re-target those that visit your website.  

 

Hope this helps,

 

James

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