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Ads show but panel counts 0 impressions

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello!

 

I have noticed a behavior to which I was unable to find an answer to.

 

Sometimes I make a search to one of my ads, I see them on Google, but the impressions will keep scoring 0. Why is that? Shouldn't it count as one impression, as I searched and saw it running?

1 Expert replyverified_user

Re: Ads show but panel counts 0 impressions

Community Manager
# 2
Community Manager

Hi Camila K,

 

Please remember that reporting is not real-time. Clicks and impressions received in the last three hours may not be included and there can be an 18+ hour delay for some metrics.

 

You may want to review this article on "Determining your Data's freshness".

 

Kathleen

Re: Ads show but panel counts 0 impressions

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Hi!

The thing is that there are impressions that are never ever counted. Those are the ones I refer to.

I find it a really strange behavior. Pick one of your keywords that are displaying but have 0 impressions and 0 clicks. Run a search on Google. Check what happens.

Often, my impressions never go up for certain keywords, even though I find them when searching.