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Adjusting Max CPC Bidding for Display Ad campaign

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# 1
Visitor ✭ ✭ ✭

Hi, I'm already running a display ad using a video under GDN. It's already getting clicks, impressions and conversions. The targeting is by using custom affinity audience, & also remarketing through a list of people who visited one of my company's old websites, as well as list of people who watched our company's youtube channel videos before.

 

As the campaign has been running for almost a day now, I could see the AVG CPC is around $0.40. My Max CPC bidding at the moment is set to $1.50. So, the current situation shows, I don't really need to bid that much as the AVG CPC is lower. So, I should reduce my Max CPC bid. Perhaps lowering to $1.00? Would this be good?

 

Thanks.

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Accepted by topic author ads c
November 2016

Adjusting Max CPC Bidding for Display Ad campaign

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# 2
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You should then reduce your bid incrementally I would start reducing by say 20% let it run two days and then take readings & reduce again, additionally check your frequency lower this if you want to reach a larger audience. 

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Marked as Best Answer.
Solution
Accepted by topic author ads c
November 2016

Adjusting Max CPC Bidding for Display Ad campaign

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

You should then reduce your bid incrementally I would start reducing by say 20% let it run two days and then take readings & reduce again, additionally check your frequency lower this if you want to reach a larger audience. 

Adjusting Max CPC Bidding for Display Ad campaign

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Agree with Mike, reduce it but keep a very close eye on performance changes, including the time of the day when it shows.