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Adgroup level negative

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# 1
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Hi,

 

I have designed one campaign in which I have segregate adgroup only on two match type i.e. one is BMM (Broad Match Modifier) and another one is Phrase Match, I am a bit confuse that, should I have to add ad group level negative i.e. Phrase match keywords as negative keywords in BMM Adgroup or leave it as it is.

1 Expert replyverified_user

Adgroup level negative

Top Contributor
# 2
Top Contributor

Hi Prerna,

 

It actually depends upon how many keywords you are trying out per ad group. If the numbers are high, I would suggest adding embedded negative matches at the ad group level, so that you can try to streamline the traffic the way you want.

 

However, please note that ultimately it depends upon which keyword is going to trigger an ad during real time ad auction process. Read this article for more details:- https://support.google.com/adwords/answer/2756257?hl=en

 

Pankaj