Adds not showing results - will those ones affect historically Quality Score?[ Edited ]
June 2017 - last edited June 2017
We have some Ads that are nor showing any results - zero clicks, therefore, zero quality score. I am just wondering if having them would affect somehow our historical Quality Score. Is it bad to have them on Adwords Account?
Thanks in advance.
Adds not showing results - will those ones affect historically Quality Score?
QS is a keyword metric, so if the ad does not perform well, the question is which keyword triggered the ad. I typically pause ads with low impressions.
So, the question to be asked is do you have any KWs with low QS which do not convert?
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