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Adds not showing results - will those ones affect historically Quality Score?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi There, 

 

We have some Ads that are nor showing any results - zero clicks, therefore, zero quality score. I am just wondering if having them would affect somehow our historical Quality Score.  Is it bad to have them on Adwords Account? 

 

Thanks in advance. 

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Accepted by topic author Aura C
June 2017

Adds not showing results - will those ones affect historically Quality Score?

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi Aura

 

No, having an ad with no clicks/impressions and thus having a zero QS doesn't affect the historical QS. QS is determined only based on ads/keywords that have received some impressions.

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Marked as Best Answer.
Solution
Accepted by topic author Aura C
June 2017

Adds not showing results - will those ones affect historically Quality Score?

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi Aura

 

No, having an ad with no clicks/impressions and thus having a zero QS doesn't affect the historical QS. QS is determined only based on ads/keywords that have received some impressions.

Adds not showing results - will those ones affect historically Quality Score?

Top Contributor
# 3
Top Contributor

QS is a keyword metric, so if the ad does not perform well, the question is which keyword triggered the ad. I typically pause ads with low impressions. 

So, the question to be asked is do you have any KWs with low QS which do not convert?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Adds not showing results - will those ones affect historically Quality Score?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Great to know. I though that might be the case. Thanks a lot.