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Adding new ad groups to existing campaigns with cpa bidding

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I have different bidding strategies for different campaigns, I'm using CPA, ROAS & Enhanced CPC. Correct me if I'm wrong but all of these strategies should take into account the history of my campaigns to optimize my ROI -> make my ad appeared only at certain times of the day, device, etc

 

If I want to add a new ad group with new ads to these campaigns, there will not be any history -> does it mean that they will never appear?

 

Many thanks in advance for your help,

Rodolphe

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Rodolphe M
June 2016

Re: Adding new ad groups to existing campaigns with cpa bidding

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi Rodolphe,

 

This is totally depends on Ad Rotation Setting in the Campaign. What Ad Rotation Setting you have opt in during campaign creation.

 

Please find below the screenshot of Ad Rotation

 

 

https://drive.google.com/file/d/0ByPz51L7FejLeUNIZk1Jcmtib3M/view?usp=sharing

 

 

Please find below the URL for more details about Ad Rotation Setting:- https://support.google.com/adwords/answer/112876?hl=en

 

I hope this will help you.

 

Thanks,

Anand

View solution in original post

Re: Adding new ad groups to existing campaigns with cpa bidding

Top Contributor
# 2
Top Contributor

Hello,

 


Rodolphe M wrote:

 

 

If I want to add a new ad group with new ads to these campaigns, there will not be any history -> does it mean that they will never appear?

 

 

Not really. That's not the case here. If you start adding the new ad groups, they will start building the history from that particular time period. So you shouldn't be worried about that.

 

Account history means that how well your account has been performing in the past. For example CPA bids campaign will optimize based on certain facts like how many conversions it added in the past and the system would either increase the CPA bid or decrease it accordingly. 

 

Hope this helps!

Pankaj

Re: Adding new ad groups to existing campaigns with cpa bidding

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Many thanks for your reply Pankaj! Great and what about ads? Let's say I have 2 ads with one performing better than the other, I if I choose to pause the second ads and create a new one, will the older one be more shown that the new one?

Many thanks again!
Rodolphe
Marked as Best Answer.
Solution
Accepted by topic author Rodolphe M
June 2016

Re: Adding new ad groups to existing campaigns with cpa bidding

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi Rodolphe,

 

This is totally depends on Ad Rotation Setting in the Campaign. What Ad Rotation Setting you have opt in during campaign creation.

 

Please find below the screenshot of Ad Rotation

 

 

https://drive.google.com/file/d/0ByPz51L7FejLeUNIZk1Jcmtib3M/view?usp=sharing

 

 

Please find below the URL for more details about Ad Rotation Setting:- https://support.google.com/adwords/answer/112876?hl=en

 

I hope this will help you.

 

Thanks,

Anand

Re: Adding new ad groups to existing campaigns with cpa bidding

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Great thanks! Did not think about that, I was using optimize for conversions but will probably change to rotate in order to make my tests between the different ad description.

Many thanks again!!
Roodlphe