AdWords update - Smart Bidding
Hi AdWords community,
Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget. It should work effectively even if there is not a lot of conversion data in your account. You can get a full overview of AdWords Smart Bidding here.
Here are key innovations which are coming soon:
- New bidding signals
- Ability to set separate CPA goals by device.
- New bidding statuses and alerts.
If you haven’t already, check out the full announcement details on the Inside AdWords blog.