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AdWords update - Smart Bidding

Rising Star
# 1
Rising Star

Hi AdWords community, 

 

Probably you are also excited about Smart Bidding update from AdWords and already familiar with such Smart Bidding Strategies like Target CPA, Target ROAS and Enhanced CPC

 

Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget. It should work effectively even if there is not a lot of conversion data in your account. You can get a full overview of AdWords Smart Bidding here.

 

Here are key innovations which are coming soon: 

  1. New bidding signals 
  2. Ability to set separate CPA goals by device.
  3. New bidding statuses and alerts.

If you haven’t already, check out the full announcement details on the Inside AdWords blog.

 

150512_Ads_AP01-01.png

 

 

Cheers, Alexey
UAWC Agency
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2 Expert replyverified_user

Re: AdWords update - Smart Bidding

Community Manager
# 2
Community Manager
Thanks for sharing this update, Alexey!

Re: AdWords update - Smart Bidding

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Yeah!!! It's a new update for all of us.

Re: AdWords update - Smart Bidding

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
Yes, Good to see more signals to determine the optimal bid.