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AdWords and the Holidays: Create stand-out ads during the competitive season

[ Edited ]
Google Employee
# 1
Google Employee
Hi all,
 
The holidays are a busy season for many advertisers out there, so we wanted to share our best holly, jolly advertising tips. 
 
During our Hangout on Air (HOA) series on the Google Ads +Page, AdWords specialists from the 866-2-GOOGLE support team will host a HOA on how to create stand-out ads during the competitive holiday season. 

  

December 13 at 11 AM PDT: How to create stand-out ads during the competitive holiday season
We’ll share the best strategies for setting yourself apart from your competition.



 

 

Next up: December 20 at 11 AM PDT: How to maintain the holiday momentum
We’ll tell you how to assess your holiday performance and engage your new customer base into the new year.

To join the Hangouts, just sign into Google+ and add the Google Ads +Page to your circles. Each week we’ll put up a post soliciting your questions. Then, on Thursday, navigate to your Stream where you’ll be able to view our Hangout live with just one click. See you there!

 
HOA HOA HOA,
Divya & Coco
1 Expert replyverified_user

Re: AdWords and the Holidays: Create stand-out ads during the competitive season

[ Edited ]
Community Manager
# 2
Community Manager
How to create standout ads during the competitive holiday season. 
 
To help you in this busy and crucial time of year, we shared tips on...
 
1. Ad copy optimization (don’t forget to share your holiday promotion!)
 
 
2. Various ad extensions to make your ads stand out
 
 
3. How to set up an experiment to see exactly what changes are making the account successful
 
 
Hope that helps. Let us know if you have more questions.
 
Thanks, 
Mini