AdWords Tips for Holiday Advertising - #7 - Target the Display Network
It should come as no surprise that as the number of searches increase as we approach the Holidays, so does the number of web sites and pages that shoppers visit. After performing a search, shoppers are likely to click on either an Ad, or an organic search listing. Continue to promote your products and website to web shoppers by extending your Reach by targeting the Google Display Network (GDN).
AdWords Holiday Tip #7 - Target the Google Display Network
The Google Display Network group of many websites that accept multiple formats of AdWords Ads. Targeting the GDN is smart for advertisers because they can align their Ads with relevant content, target based on behavioral data, and scale their Reach.
Some advertisers new to the GDN can be overwhelmed by the targeting options they have on the Display Network. While it's true that the GDN is a powerful network that offers advertisers a wide range of Creative and Targeting options, the GDN can be effective for increasing sales, especially during the Holiday Season. For advertisers new to the Google Display Network, I recommend targeting first using these 3 strategies:
- Remarketing - Remarketing allows advertisers to serve Ads to shoppers who've been to their website, but have not yet converted. Via Remarketing advertisers can remind shoppers of their offering, and possibly offer a unique promotion to shoppers who haven't converted yet.
- Keyword Contextual - Keyword Contextual Targeting allows advertisers to only place their Ads on websites and pages that contain content that is closely related to their Keywords.
- Managed Placements - Managed Placements allows advertisers to pick specific websites and pages where they want their Ads to appear.
For advertisers new to the GDN, the three above targeting strategies are a great way to slowly test the GDN and experience all the offerings it can provide.