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AdWords Targeting strategies - Word search puzzle

[ Edited ]
Community Manager
# 1
Community Manager

Hi All,  

 

8 AdWords targeting strategies are hidden in this beautiful clover. Find them and add a quick note on what that targeting strategy means to you, how it helped your business etc.

 

Good luck,

Mini

 

                        ADWORDS TARGETING STRATEGIES 

 

Screen Shot 2013-02-28 at 1.44.48 PM.png

1 Expert replyverified_user

Re: AdWords Targeting strategies - Word search puzzle

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Oh no. I'm going cross-eyed again!

I'll only state one:

Mobile - Target mobiles independently. Create mobile specific ads to increase interaction with your ad/site "Buy On Your Mobile Today." and manage bids independently as mobile search result pages are laid out differently and require you to appear in position 1 and 2 to take advantage of the traffic.

Ryan.

Re: AdWords Targeting strategies - Word search puzzle

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Regional. Targeting your ads to users located in specific locations or searching for information about a specific location. This type of targeting is crucial for me because my company only ships to the US and Canada.

 

As an aside... Mini, do you use a website or app to generate these word searches? I'm curious because I've seen word puzzle generators online, but they always produce square or rectangular puzzles.

Re: AdWords Targeting strategies - Word search puzzle

Community Manager
# 4
Community Manager

Thanks fnippy and Ryan. 

 

Others? Keep trying.....

 

Happy weekend, 

Mini

Re: AdWords Targeting strategies - Word search puzzle

Community Manager
# 5
Community Manager

Hi All, 

 

Looks like you need some cues. 

 

Jon's article here has most of the targeting strategies. Check it out...

 

Mini

Re: AdWords Targeting strategies - Word search puzzle

[ Edited ]
Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆

Interest - target users who fall under your 'target audience' and improving the relevance of your display campaigns. Would recommend doing this in a different campaign.

 

Tablet - Performance is closer to desktops than mobile, would definitely recommend trying tablet specific ads on Adwords

 

Smiley Happy

Re: AdWords Targeting strategies - Word search puzzle

Top Contributor
# 7
Top Contributor

Desktop Smiley Happy

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: AdWords Targeting strategies - Word search puzzle

Community Manager
# 8
Community Manager

Thank you all who attempted to solve the puuzle and find the strategies.

 

Here's the full key:

 

DEMOGRAPHIC
LOCATION
INTEREST
MOBILE
DESKTOP
TABLET
SOCIAL
REGIONAL