AdWords Remarketing Tips - Under the AdWords Hood Hangout on Air series[ Edited ]
February 2013 - last edited February 2013 by Mini-CM
Join us for the third installment of our "Under the AdWords Hood" Hangout on Air series on the Google Ads G+ page at 11 AM PDT on Feb 7 or watch it on Youtube below.
During this hangout, two of our AdWords experts are going to teach you the best strategies for optimizing remarketing campaigns.
A little background on the "Under the AdWords Hood" series: We took a vote on the Google Ads G+ page, and you told us which AdWords subjects you’re curious to learn more about in the new year. In this series, we're breaking down those topics and sharing with you what we do at Google, why we do it, and our best practices.
Re: Under the AdWords Hood: Remarketing Tips[ Edited ]
February 2013 - last edited February 2013
Watch the hangout here:
In today’s Hangout on Air, we spoke how remarketing works. Here's a quick summary:
When the user gets to a page of our site, the remarketing tag allows our system to remember them and have your ads continue to show to them as they browse around the Google Display Network. Here’s how to set up a remarketing list in your AdWords account: http://support.google.com/adwords/answer/2454064.
We also talked about helpful campaign settings like ad scheduling and frequency capping to use in tandem with remarketing. These settings can control how frequently your ad is shown to users.
Here’s how to set up these advanced settings:
Ad scheduling: http://support.google.com/adwords/answer/2404244?hl=en&
Frequency capping: http://support.google.com/adwords/answer/117579?hl=en&
We also talked about how you can build remarketing lists through the Google Analytics cookie or through users that have interacted with your YouTube videos or channel.
To find out more about building remarketing lists using Google Analytics: https://support.google.com/analytics/bin/answer.py?hl=en&answer=2611268&topic=2611283&rd=1
To find out more about building remarketing lists using YouTube: http://support.google.com/adwords/answer/2545661?hl=en&