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AdWords Experiment for Landing Page Test

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# 1
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I wanted to test if changing my landing page across a campaign would improve performance. I set it up in an AdWords experiment and set for a 50% split. It's been running for a little over a week and the experiment is getting a lot more impressions than the control. When looking at the experiment to it shows that there is a statistical significance for impressions and also avg. position. 


Does anyone know how the 50% split works? Also, has anyone used an experiment in this way? I have only done it before for bidding changes. 



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Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)

Re: AdWords Experiment for Landing Page Test

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# 2
Top Contributor

Hi Dyana,


Based on the numbers that you mentioned, did you follow this table to make the interpretations :-




This would actually help you gauge the real performance and help in making informed decisions. More details can be found here: