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AdWords Experiment for Landing Page Test

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi!

I wanted to test if changing my landing page across a campaign would improve performance. I set it up in an AdWords experiment and set for a 50% split. It's been running for a little over a week and the experiment is getting a lot more impressions than the control. When looking at the experiment to it shows that there is a statistical significance for impressions and also avg. position. 

 

Does anyone know how the 50% split works? Also, has anyone used an experiment in this way? I have only done it before for bidding changes. 

 

Thanks!

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Accepted by MosheTLV (Top Contributor)
June

Re: AdWords Experiment for Landing Page Test

Top Contributor
# 2
Top Contributor

Hi Dyana,

 

Based on the numbers that you mentioned, did you follow this table to make the interpretations :-

 

Screenshot_1.png

 

This would actually help you gauge the real performance and help in making informed decisions. More details can be found here: https://support.google.com/adwords/answer/6318747?hl=en

 

Pankaj