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AdWords Click Through Rates (CTR) - Evaluating and Improving CTR

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi..I have a doubt...What is the use of getting high CTR  when there is no point of conversion or sale??

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Accepted by topic author JOSHYAM A
September 2015

Re: AdWords Click Through Rates (CTR) - Evaluating and Improving CTR

Top Contributor
# 2
Top Contributor
Hi Joshyam,

Well, I'm not sure I fully understand but I'm going to try and respond here.

If you're saying that you don't have any way of tracking conversions or sales but still want to advertise, CTR is a great indicator of how well your ads are matching up with users search intent (for search campaigns). It also is a factor in determining your quality score which has impact on a number of variables across your account, not the least of which is what you'll pay for each click.

If you're suggesting that you have a great/high CTR and you're seeing no conversions or sales, then you likely need to re-evaluate your website. As I mentioned, CTR can be a good indicator of how well your ads are enticing users to click, meaning you've essentially matched what their looking for with your ad copy. Once they reach your site, they may not be as pleased.

Bounce rates are a good place to start in evaluating how the transition from your ads to your website is working.

If you wish to clarify your question, I (someone) may be able to help you further.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author JOSHYAM A
September 2015

Re: AdWords Click Through Rates (CTR) - Evaluating and Improving CTR

Top Contributor
# 2
Top Contributor
Hi Joshyam,

Well, I'm not sure I fully understand but I'm going to try and respond here.

If you're saying that you don't have any way of tracking conversions or sales but still want to advertise, CTR is a great indicator of how well your ads are matching up with users search intent (for search campaigns). It also is a factor in determining your quality score which has impact on a number of variables across your account, not the least of which is what you'll pay for each click.

If you're suggesting that you have a great/high CTR and you're seeing no conversions or sales, then you likely need to re-evaluate your website. As I mentioned, CTR can be a good indicator of how well your ads are enticing users to click, meaning you've essentially matched what their looking for with your ad copy. Once they reach your site, they may not be as pleased.

Bounce rates are a good place to start in evaluating how the transition from your ads to your website is working.

If you wish to clarify your question, I (someone) may be able to help you further.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: AdWords Click Through Rates (CTR) - Evaluating and Improving CTR

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks a lot Sir !!!