AdWords Ad quality
I'm puzzled by a lot of things about adwords. This is 1.
How is first page bid estimated? I thought that the more common a keyword was, the more expensive it would be. But Colorado Spruce has a FPB of 0.82, while Picea Pungens has a bid of 2.00. Similarly Black Spruce is 0.69 while Picea mariana is 2.25 I would have expected that use of common name versus botanical name would be a good 10:1, therefore the botanical name should be cheaper.
Quality scores of 7 hardy larix larcina
Quality scores of 6: hardy white spruce;
Quality scores of 5: Ponderosa pine; Lodgepole pine; Colorado spruce; Swamp Spruce;
Quality scores of 4: None.
Quality scores of 3: Pinus contorta; Pinus ponderosa; picea pungens; picea glauca; picea mariana; White Spruce; Black Spruce; Black Hills Spruce; Larix larcina
Qualtiy scores of 2: None
Quality scores of 1: Tamarack
Rule of thumb:
- a 'color' word is of low value.
- Botanical names are of low value.
- Longer phrases have higher quality, but you get hit by the "Low Search Volume" problem.
Re: AdWords Ad quality
First page bid estimate - as the name infers, is first and foremost an estimate. Like any other statistical estimate, it has its margin of error (which could be significant).
I prefer to use the real numbers based on the cost advertisers paid using the data given by the keyword planner.
>>"...Your suggested bid is calculated by taking into account the costs-per-click (CPCs) that advertisers are paying for this keyword for the location and Search Network settings you've selected. "
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