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AdGroup Structure Set Up Advice

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# 1
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I am currently setting up Adgroups and have a general question. When targeting similar keywords such as:

 

career management software 

career management systems 

career management solutions

 

Would it be advised to create individual Adgroups for each type software / solutions / systems OR house all these keywords within the career management Adgroup. (I will be using dynamic keyword insertion in the first line description).

 

I am thinking the one AdGroup your thoughts are welcomed.

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Accepted by topic author GlenBob
September 2015

Re: AdGroup Structure Set Up Advice

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# 2
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Hi GlenBob,

 

Generally speaking, if you're going to use DKI, the smaller and more tightly focused the ad groups should be. I would imagine you would want different ad copy depending on whether the user queried software, systems, or solutions. That can only be accomplished with separate ad groups.

 

My suggestion--you might not like it--dump DKI, use separate ad groups anyway.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by topic author GlenBob
September 2015

Re: AdGroup Structure Set Up Advice

Top Contributor
# 2
Top Contributor

Hi GlenBob,

 

Generally speaking, if you're going to use DKI, the smaller and more tightly focused the ad groups should be. I would imagine you would want different ad copy depending on whether the user queried software, systems, or solutions. That can only be accomplished with separate ad groups.

 

My suggestion--you might not like it--dump DKI, use separate ad groups anyway.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: AdGroup Structure Set Up Advice

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# 3
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Hey Pete, thanks for your input and I'll take your comments on board. I'm open to your suggestions Smiley Happy tks a mill.