AdGroup Structure Set Up Advice[ Edited ]
December 2012 - last edited December 2012
I am currently setting up Adgroups and have a general question. When targeting similar keywords such as:
career management software
career management systems
career management solutions
Would it be advised to create individual Adgroups for each type software / solutions / systems OR house all these keywords within the career management Adgroup. (I will be using dynamic keyword insertion in the first line description).
I am thinking the one AdGroup your thoughts are welcomed.
Re: AdGroup Structure Set Up Advice
Generally speaking, if you're going to use DKI, the smaller and more tightly focused the ad groups should be. I would imagine you would want different ad copy depending on whether the user queried software, systems, or solutions. That can only be accomplished with separate ad groups.
My suggestion--you might not like it--dump DKI, use separate ad groups anyway.
Best of Luck!