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Ad words deals with keyword normalization

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# 1
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Anybody having some insight into how Ad words deals with keyword normalization? Does G perform keyword normalization during demand injection? For example, do they remove certain puntuation, stop words, etc...

1 Expert replyverified_user

Re: Ad words deals with keyword normalization

[ Edited ]
Top Contributor
# 2
Top Contributor

Could you elaborate what do you mean by "keyword normalization"?

 

[Edit] if your question refers to whether the system ignores hyphens, commas, points, and other symbols - the answer is: yes.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Ad words deals with keyword normalization

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# 3
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Yes, that is precisely what i was asking. Do you know the list of characters they reject when submitting keywords? Thanks!
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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Ad words deals with keyword normalization

Top Contributor
# 4
Top Contributor

Here is the Editorial standards section  of the Policy:

https://support.google.com/adwordspolicy/answer/176095?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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