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Ad rank

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# 1
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Hi Smiley Happy
I have a campaign, I've set my keyword list. Most of keywords have an acceptable quality score, and their CPC is configured according to Est. first page cost. But I still have this problem: "Your keyword isn't triggering ads to appear on Google right now due to a low Ad Rank." . 

Can you give me tips to raise my Ad rank? 

Marked as Best Answer.
Accepted by topic author Compass_Sales C
September 2015

Re: Ad rank

Badged Google Partner
# 2
Badged Google Partner



3 things factor into ad rank

  • your bid
  • the quality score (at auction time)
  • ad extensions available

So, what I would do first is check that all ad extensions that make sense for you are set up. (


Then check your keywords and their match type. The quality score you see is the quality score for when the search term exactly matches your keyword (exact match), it might be that you're getting a lower auction time quality score when your keywords are broad matching the search term. (


If ad extensions and quality score / matchtypes are ok, there is only one thing left to and that is to raise your bid.



Re: Ad rank

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# 3
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Hi, have you eventually got your ad through? I have the same problem.