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Ad performance

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# 1
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I used Exact Match for a keyword getting impression which is serving in 1st position but still CTR is low...Quality score is Above average except Expected CTR..

2 Expert replyverified_user

Re: Ad performance

Rising Star
# 2
Rising Star
Hello Dipuck J,

Probably your message is not relevant to what customer is looking for.

Cheers, Alexey
UAWC Agency
Marked as Best Answer.
Accepted by James_Clemens (Top Contributor)

Re: Ad performance

Top Contributor
# 3
Top Contributor
Hi Dipuk,

If you are using relevant keywords in Exact match and the position is 1st, you are expected to get a good CRT.

The present low CTR can be because of your ad copies.

Try to write relevant and attractive ad copies, and continuously test them to find the ad copies with good CTR and high conversion rate.

Tips and information on the link below will help you to write successful text ads.