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Ad performance / weather

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hellow AW people,


Good weather isnt always good for AW perfomance. Therefore I would like to know:

  • how to see weather in statistics in AW
  • how to set bid based on weather
  • any other good ideas how to use weather data

Thank you



- Lukas
2 Expert replyverified_user
Marked as Best Answer.
Accepted by RachelM (Google Employee)
September 2015

Re: Ad performance / weather

Top Contributor
# 2
Top Contributor

Hey Lukas,


As per my understanding, it is possible to bid by weather using AdWords scripts. Here is the documentation around how this can be implemented:


I hope this helps!


Re: Ad performance / weather

Google Employee
# 3
Google Employee

Hi Lukas,


Thanks for your post. As Pankaj mentioned, it's not possible to use weather data directly within AdWords and you would need to use scripts. Usually advertisers ask their Web Developers to help with this kind of set up. 


Best of luck!