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Ad group / audiences

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# 1
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If I'm trying different marketing hooks for my app depending on what resonates with different audiences (age range, character...). Does it make sense to set up campaigns for each marketing hook?

 

Is there a way to target different audience demographics beyond just using keywords?

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Ad group / audiences

Top Contributor
# 2
Top Contributor

Hi @Madlie M,

 

First, negative, it does not make much sense unless you have additional reasons. Different audiences, remarketing, and demographic groups can be controlled pretty comfortably at the ad group level, hence one ad group per one combination of a hook with a specific audience should be quite appropriate unless you also wish to vary some of the campaign level features, such as location or geo targeting, daily budget, etc. 

 

Second, positive; combining a demographic audience with display keywords might be a powerful weapon to apply a laser sharp targeting. However, make sure your targeting combination is not way too restrictive.

 

Best,

Lakatos