Ad customizer format when there is more than one target keyword?
In my ad customizer data, I have some rows for which I would like to have more than one keyword. Must I have only one keyword per row, or can I write multiple keywords in the "Target keyword" column (separating each keyword by a comma)?
Re: Ad customizer format when there is more than one target keyword?
You can not utilize multiple keywords in the "keyword target" column. If you want to target multiple keywords you would have to do one per line. However, if you want to target multiple keywords you could move them all to the same ad group and target every keyword in the that ad group by utilizing the "target ad group" attribute instead.
Scroll down to the "Targeting Attributes" section of this page to read more about this tactic: https://support.google.com/adwords/answer/6093368#types
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