AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.1K members online now
2.1K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me

Ad copy testing = higher CPCs and higher CPAs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I rotated two new ads into my campaign and its been running for about two weeks at this point.  Early indications show an increase in CPCs, and CPAs of almost 200%. 


Does this normally happen?

1 Expert replyverified_user

Re: Ad copy testing = higher CPCs and higher CPAs?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi y1213,


No this is not normal there is huge increase of 200%. i guese your previousCPCs and CPAs is very low so you got 200% increment through a little change.

(For Ex. A student gets first rank in his class but the thing is that, he is only student in his class)


Hope this helps !!




Re: Ad copy testing = higher CPCs and higher CPAs?

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆


This depends on Several points

1. You rolled out 2 new ads but what is percentage of "new ads" ?

2. How long your was your campaign running before this change?

3. Did you do any other changes with this change?


Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Ad copy testing = higher CPCs and higher CPAs?

Top Contributor
# 4
Top Contributor

Hello y1213; welcome to our community;

We have had recently and interesting discussion on CTR of 200%;

Please read : My CTR is 200%.. how could this happen...



Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’