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Ad copy testing = higher CPCs and higher CPAs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I rotated two new ads into my campaign and its been running for about two weeks at this point.  Early indications show an increase in CPCs, and CPAs of almost 200%. 

 

Does this normally happen?

1 Expert replyverified_user

Re: Ad copy testing = higher CPCs and higher CPAs?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi y1213,

 

No this is not normal there is huge increase of 200%. i guese your previousCPCs and CPAs is very low so you got 200% increment through a little change.

(For Ex. A student gets first rank in his class but the thing is that, he is only student in his class)

 

Hope this helps !!

 

Regards

-Vicky

Re: Ad copy testing = higher CPCs and higher CPAs?

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi

This depends on Several points

1. You rolled out 2 new ads but what is percentage of "new ads" ?

2. How long your was your campaign running before this change?

3. Did you do any other changes with this change?

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Ad copy testing = higher CPCs and higher CPAs?

Top Contributor
# 4
Top Contributor

Hello y1213; welcome to our community;


We have had recently and interesting discussion on CTR of 200%;

Please read : My CTR is 200%.. how could this happen...

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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