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Ad clicks coming in from old campaigns

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello.

 

I have recent click data coming through on analytics which is from paid search on campaigns renamed more than a month ago. How is this possible?

 

High bounce rate ad 'Vos cassettes audio en CD' is from campaign 'Video France' which has long been renamed.

1 Expert replyverified_user

Hello.   The Analytics cookie for a campaign lasts 6 mont...

Top Contributor
# 2
Top Contributor

Hello.

 

The Analytics cookie for a campaign lasts 6 months. So if someone clicked on one of your ads three months ago and today she returned as a direct visitor, Analytics regognizes her as belonging to the three months old campaign.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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