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Ad Variation

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

What is the benefit of ad variation

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Marked as Best Answer.
Solution
Accepted by topic author Jeewan G
September 2015

Re: Ad Variation

Top Contributor
# 3
Top Contributor
Hi Jeewan,

In my terms, ad variation is a vital component of campaign optimization. With proper settings, you can essentially A/B test your ad copy (or formats) right in your AdWords account. By seeing varying ad copies compete directly, over time, you can develop the best possible ads for your campaigns.

For instance, you may have two ads running in one particular ad group with varying calls to action. After a period of time (long enough to have significant data), you may see that one ad our performs the other. There is a good possibility that the CTA could be the reason and you may want to keep that better performing ad and also test that CTA in other ads. As well, you can continue to tinker and tweak this method of "testing" as long as you'd like until you find the "perfect ads" - Oh, and if you do, please let us know what they are. Smiley Happy

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

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Re: Ad Variation

[ Edited ]
Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Jeewan,

An ad variation is a good way to test different ways of giving the same message. Since AdWords can deliver the one with the best CTR it's also a good way of knowing which one works best.

Diogo

Marked as Best Answer.
Solution
Accepted by topic author Jeewan G
September 2015

Re: Ad Variation

Top Contributor
# 3
Top Contributor
Hi Jeewan,

In my terms, ad variation is a vital component of campaign optimization. With proper settings, you can essentially A/B test your ad copy (or formats) right in your AdWords account. By seeing varying ad copies compete directly, over time, you can develop the best possible ads for your campaigns.

For instance, you may have two ads running in one particular ad group with varying calls to action. After a period of time (long enough to have significant data), you may see that one ad our performs the other. There is a good possibility that the CTA could be the reason and you may want to keep that better performing ad and also test that CTA in other ads. As well, you can continue to tinker and tweak this method of "testing" as long as you'd like until you find the "perfect ads" - Oh, and if you do, please let us know what they are. Smiley Happy

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Ad Variation

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
You may have many different benefits that you can offer to your customers. At the same time you might not be aware of which of the benefits are most important to your customers. In this way, you can find out and you can customize your message. You can gain insight into what your costumers are actually interested in and what's important to them when purchasing products that you have to offer.