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Ad Performance History

# 1



Quick question. If an ad has been deleted but then re-activated. I learnt that the performance history of that ad is lost. The ad has same keywords/negative keywords, budget, location settings.


The performance of the ad dropped considerably and hasn't really increased in the past month. How long should I wait before the ad will gain performance history?



1 Expert replyverified_user

Re: Ad Performance History

Top Contributor Alumni
# 2
Top Contributor Alumni

The new ad may not ever perform exactly as the previous one did. It's one of the strange-but-true facts about internet advertising.  A paused ad can be resumed and will perform as it did before but a new ad, even one that's identical to a previous ad, starts from ground zero. 



Google AdWords Top Contributor