Ad Performance History
Quick question. If an ad has been deleted but then re-activated. I learnt that the performance history of that ad is lost. The ad has same keywords/negative keywords, budget, location settings.
The performance of the ad dropped considerably and hasn't really increased in the past month. How long should I wait before the ad will gain performance history?
Re: Ad Performance History
The new ad may not ever perform exactly as the previous one did. It's one of the strange-but-true facts about internet advertising. A paused ad can be resumed and will perform as it did before but a new ad, even one that's identical to a previous ad, starts from ground zero.
Google AdWords Top Contributor