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Ad Extensions in display network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I am reviewing the performance of my display ads and considering to add some ad extensions to them. Do you think it's useful and that could make an impact on the performance? Where these will be displayed?

Also, does it make a difference to use these extensions for Gmail placements, for example?

 

Thanks!

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
April 2017

Ad Extensions in display network

Rising Star
# 2
Rising Star

Hi Aldo,

 

Ad extensions can show only with TEXT ads on the Google Display Network. The exception to that is Location extensions, which can now also show with image ads. Extensions can have a positive impact on performance, so I recommend using them.

 

Ad extensions do not show with Gmail Ads.

 

Best,

 

John

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

Ad Extensions in display network

Rising Star
# 2
Rising Star

Hi Aldo,

 

Ad extensions can show only with TEXT ads on the Google Display Network. The exception to that is Location extensions, which can now also show with image ads. Extensions can have a positive impact on performance, so I recommend using them.

 

Ad extensions do not show with Gmail Ads.

 

Best,

 

John

 

Ad Extensions in display network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks John!