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Ad Copy

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Hi,

I want know is it acceptable to do experiments with the ad copy. Experiment like:

>Changing the description line 1 and 2 at regular interval

>Changing the heading.

I need suggessition

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author sauravchoudhury
September 2015

Re: Ad Copy

Top Contributor
# 2
Top Contributor

Hi Saura,

 

Positive. Yes, it is. Better to say it's allowed and technically feasible.

 

However, Google will each time delete the old ad and regard the edited one as a new ad. Hence you'll lose history each time you effect changes.

 

Best,

Lakatos

Marked as Best Answer.
Solution
Accepted by topic author sauravchoudhury
September 2015

Re: Ad Copy

Top Contributor
# 3
Top Contributor

Hello,

 

To follow Lakatos, I would suggest you to create new ad copies and not edit the existing ones.

 

It's good from experimenting point of view because in case your new ad doesn't perform up to the level you desire, then you can easily pause it and unpause the original one. And in that case your original history will not be lost.

 

My 2 cents!

Pankaj

Re: Ad Copy

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

yup.

 

you should always be testing new ads.

 

as mentioned, pause the ad that you want to stop and upload new ads to test.

 

set the ad rotation to "rotate evenly" so that both ads get the same exposure.

 

here's an article to get you started: http://www.lunametrics.com/blog/2012/06/21/ad-copy-testing-for-beginners/