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Ad - Competitor Keyword

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

Suppose i want to ad competitor keyword like  " magna hotel "

 

Can i write in ad :

 

Better than Magna Hotel

 

Is it violation of Policy ??

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Ad - Competitor Keyword

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Jeewan,
No you can't use competitors name in an ad copy ,you can add magna hotel as keyword but you can't use in ad copy.

Thanks

Re: Ad - Competitor Keyword

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
@santosh s Thank you very much for the reply, can u send any Google adwords help centre link for the same (where they may have mentioned about it)

Re: Ad - Competitor Keyword

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I can help you, here is the link regarding your questions:
https://support.google.com/adwordspolicy/answer/176098?hl=en&ref_topic=1310871

Re: Ad - Competitor Keyword

Top Contributor
# 5
Top Contributor

Hi Jeewan,

 

IMO, there are 2 aspects to what you are asking:-

 

If you tend to use your competitor trademark name in your ad, that's not allowed as per the AdWords Trademark Policy.: https://support.google.com/adwordspolicy/answer/6118?hl=en

 

Secondly, the advertisers claim where they are comparing their services with their competitors without any facts is also not allowed under the Advertisers claims Policy. More details around this policy here: https://support.google.com/adwordspolicy/answer/1331529?hl=en

 

Hope that helps!

Pankaj

Re: Ad - Competitor Keyword

Explorer ✭ ☆ ☆
# 6
Explorer ✭ ☆ ☆
@pankaj1782 further to answer, can i use DKI so that automatically system will display competitor keyword in my ad.

Re: Ad - Competitor Keyword

Community Manager
# 7
Community Manager
Keywords that are trademarked terms, will not be eligible to be used as part of Keyword Insertion. The system will know not to insert these terms, as it will then be in violation of the Trademark Policy as outlined by Pankaj1782 above.

Re: Ad - Competitor Keyword

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
I have a small hotel and I bid on competitors keywords all the time just like Booking.com and other OTAs. I also use thier name in headline and display URL. Most are small hotels and do not own trademark and if they do, they can file a complaint with Google.

I find it effective if hotels are in same category as you. (price range, facilities, location etc)