AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.1K members online now
2.1K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Account level negatives & Display Campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I would like to ask if using account level negatives affects ad placement on the Display Network. 

 

If so, I think it would be a disadvantage to use them extensively at the account level because you never know what context the negatives are used on a placement.

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Mihai S
September 2015

Re: Account level negatives & Display Campaigns

Rising Star
# 2
Rising Star
Hi Mihai,

Account level negatives are like a repository that can be used in campaigns of your choice. It wouldn't affect a campaign, unless applied to it.

Cheers,
Sumanth

Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Mihai S
September 2015

Re: Account level negatives & Display Campaigns

Rising Star
# 2
Rising Star
Hi Mihai,

Account level negatives are like a repository that can be used in campaigns of your choice. It wouldn't affect a campaign, unless applied to it.

Cheers,
Sumanth

Sumanth Sridhar

Re: Account level negatives & Display Campaigns

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Sumanth!